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Channel: The Digital Nirvana » Integrated marketing
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New Skills for New Services

In an earlier post “The Next Generation of Print –Evolve or Die!” I discussed the changing landscape of today’s Print Service Provider and the need for evolution. I made the point that in order to...

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Part I. Patience, Perseverance and Perspective

Hello! Welcome to Part I of my series, a reflection of my new book, “Business Transformation: A New Path To Profit For The Printing Industry”. This is the first installment in a nine part series,...

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What Is Multi-Channel Marketing?

The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology...

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